Supreme's hard-fought trademark battle in China has finally paid off. As WWD reported -- and confirmed by a Supreme rep to HYPEBEAST -- the New York-based brand has secured a Chinese trademark, safeguarding its iconic branding against imitators.The most famous of these counterfeit brands, Supreme Italia, has tussled with the real Supreme across Europe before Supreme claimed continental dominance. The imitator then opened a store in Shanghai, aiming to plant its flag in China before Supreme could...
Supreme's hard-fought trademark battle in China has finally paid off. As WWD reported -- and confirmed by a Supreme rep to HYPEBEAST -- the New York-based brand has secured a Chinese trademark, safeguarding its iconic branding against imitators.The most famous of these counterfeit brands, Supreme Italia, has tussled with the real Supreme across Europe before Supreme claimed continental dominance. The imitator then opened a store in Shanghai, aiming to plant its flag in China before Supreme could...
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